Two children raised at the apron tails of southern cooks, both Deborah and Glenn found deep passions for food, flavor and the pure magic that happens around community breaking bread.
Decades later, their passions trickled down to their own children and led to the family building Wella, in Texas, together. Feeling called to make everything in-house and lift up local talent, they established their own facility in Lockhart and continue to source and hire from the great state of Texas.
From Lauren in the test kitchen and Andrew leading production to Anna’s photography – there’s nostalgia and family in every bite.
Today, Wella continues to innovate organic, delicious alternatives of the everyday favorite foods you love.
Welcome to the family. Now come join us at the Wella table!
HOW IT ALL BEGAN
FOODS YOU LOVE
We take the classic snacks you crave and make them better! Simpler, healthier ingredients — but the same nostalgic flavors you love. Whether it's a quick 'grab-n-go' morning snack, a mid-day craving or an after dinner indulgent treat — with Wella, you never have to choose between good nutrition and great taste.
INGREDIENTS YOU TRUST
Our ingredients need no introduction. We use pure whole foods you already know and trust to nourish yourself and family. Wella’s ingredients are mostly plants, nutrient-dense and we take care to source from trusted suppliers.
NUTRITION YOU NEED
Wella is here to help support your ambitions for a healthy lifestyle. Our delicious snacks are nutritionally balanced to provide more of what your body needs to thrive - plant proteins, good fats, dietary fiber, Omega 3’s and natural sweeteners. Our food philosophy is simple - Make it Fresh, Keep it Real.
HELPING POLLINATORS THRIVE
The wholesome ingredients used to create our delicious snacks would not be possible without the help of honey bees. Through our partnership with Lady Bird Johnson Wildflower Center and Project Apis m. Wella is committed to supporting pollinator health and vitality.
WELLA'S BEE KIND INITIATIVE
Helping honey bees thrive since 2015
Over $160K donated for Pollinator Research & Education + Protecting Pollinator Habitats
Visit WILDFLOWER.ORG to learn more about how you can help honey bees thrive.